Miami, Florida, January 31, 2018 — Miami-based United American Corp (UnitedCorp), (OTC: UAMA) announced today that it will enforce on patent infringement against Facebook Inc. (NASD: FB) related to Facebook’s use of geo-location based filters.
United American Corp vs Facebook Inc. – complete Statement of Claim and Court file number is available for download at: www.unitedcorp.com/facebook
Facebook is the world’s largest social media service and is a provider of image and video-based social media networking services with head office in Menlo Park, California, United States. The suit, filed today in the Federal Court of Canada, states that Facebook Inc. allegedly infringes on certain claims of Canadian Patent No. 2,887,596 granted on June 14, 2016, entitled “USER CONTENT SHARING SYSTEM AND METHOD WITH AUTOMATED EXTERNAL CONTENT INTEGRATION”. The patent is directed to the implementation of a dedicated mobile content sharing application that can acquire and share new user images or videos, but also gives users the ability to select between distinct locally sourced external content items based on their location to be integrated within their own content before sharing.
The US corresponding patent for iFramed (number 15/240,515) was also allowed by the US Patent and Trademark Office on October 3, 2017 and has been received by its Office of Publication for issuance. Both patents benefit from a first priority date of January 3, 2014.
The iFramed patent portfolio has been appraised by TechInsights at US$1.04 billion.
Amongst other claims, Facebook’s “Frames” and “Geostickers” which use the geolocation of social media users in order to provide on demand insertion of external content in the form of a frame or overlay on pictures or videos, infringes upon several claims held by iFramed patent. Facebook had previously been sent a notice to cease and desist the use of the alleged infringing technology by UnitedCorp on October 12, 2017.
“The major social media companies are rapidly evolving into cross-platform image posting with geolocation and demographic-based image overlays becoming more and more important,” said Benoit Laliberte, President of UnitedCorp. “Our proprietary technology which enables this process can only be used under proper rights granted by our company.”
UnitedCorp is seeking remedies in the form of monetary damages for past infringement, as well as injunctive relief prohibiting Facebook, Inc. from continuing to infringe the patent. UnitedCorp and Investel will also continue to develop and assert its rights from its broadly filed global patent portfolio in key international.
Similar legal proceedings were commenced in the Federal Court of Canada in August 2016 against Snap Inc. and the status of the litigation is progressing rapidly on the patent infringement lawsuit (Canadian Federal Court File No. T-1406-16). Snap has defended the action. The companies have each met certain deliverables and undertakings which were due by November 30, 2017 and the litigation is currently in the discovery stage with the next step being the examinations for discovery which is to be completed by February 28, 2018. A case management conference is to be held at the beginning of May 2018 to address any motions arising for the examinations for discovery and further steps to bring this matter to trial rapidly.
iFramed is first technology to patent an advertising system that allows users to brand their own social media content with user-related advertising and information, and then pay those users for posting on social media. Operating under the trade name “iFramed” the system provides users with advertising choices for integration into pictures and videos based on, among other things, their geographic locations and specific demographic information’s. In June 2017 UnitedCorp acquired all technology rights to iFramed.
Patent No. 2,887,596 – USER CONTENT SHARING SYSTEM AND METHOD WITH AUTOMATED EXTERNAL CONTENT INTEGRATION: https://patents.google.com/patent/CA2887596C/en
USPTO No. 15/240,515 – USER CONTENT SHARING SYSTEM AND METHOD WITH LOCATION-BASED EXTERNAL CONTENT INTEGRATION http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20160359987&IDKey=FF1D3780C834&HomeUrl=http%3A%2F%2Fappft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO1%2526Sect2%3DHITOFF%2526d%3DPG01%2526p%3D1%2526u%3D%2Fnetahtml%2FPTO%2Fsrchnum.html%2526r%3D1%2526f%3DG%2526l%3D50%2526s1%3D20160359987.PGNR.%2526OS%3DDN%2F20160359987%2526RS%3DDN%2F20160359987
For further information on iFramed, go to www.iframed.com
The iFramed application is downloadable at the Apple App Store and Google Play Apps under application name “iFramed”
iFramed Social Media Posting Technology
Established in 1992, United American Corp is a Florida-based development and management company focusing on telecommunications technologies. The company currently holds the rights to manage a portfolio of patents and proprietary technology in telecommunications, social media and more recently in Blockchain PSTN technology. For more information, visit: www.unitedcorp.com
About iFramed Patent Family
The iFramed Patent and Patent Applications are directed to the implementation of a dedicated mobile content sharing application that can acquire and share new user images or videos, but also gives users the ability to select between distinct locally sourced external content items based on their location to be integrated within their own content before sharing.
About iFramed with Juximage app and platform
iFramed is a dedicated mobile content sharing application and platform which allows its users’-originated content to be posted in real time on their social media accounts with a digital integration of external content selectable by its users based on their geo-location. iFramed, the world’s first and only social media posting gateway technology and next generation social network content sharing platform.
The JuxImage feature permits users to select from a wide range of external close-cut realistic images or videos obtained from a dynamic JuxImage library and insert one or more of them into the scene just before taking a picture or video using their smartphone camera. JuxImages available for insertion include a wide variety of options such as celebrities, professional athletes, landmarks, animals, objects, breaking news personalities and more. They can also include a user’s own personal close cut image creating a new generation of “selfies”.
iFramed is an Internet social media user/advertiser relationship based global marketing system with a user app that works with most popular social media sites. With iFramed, users are able to post photo or video content to their favorite social media which contains the branding options offered to them based on their demographic profile including geo-positioning. They are then paid for posting this branded content by the advertiser or sponsor through iFramed. iFramed believes this “paid to post” approach is much more effective than any current system including banner ads or where advertisers are charged on a “per click” basis. Sponsored content is posted in real time and without annoying pop ups or ads that need to be viewed or closed. The amount a user is paid for posting is based on their specific demographic, their popularity with other users and how advertisers have set up their iFramed campaign. This can range from a few cents to over one hundred dollars per post.
iFramed provides advertisers with an efficient and effective tool to promote their brand, product and message. It also provides its users with a personal digital copyright watermark on all pictures and videos in a form of a frame/filter style with the sponsor logos and/or messages.
iFramed is the ecosystem that completes the missing link between social media sites, their users and the advertisers by allowing advertisers to more closely target their message and for users to share in the monetization of social media. iFramed changes the rules for promotion on social media as it is a targeted approach which is non-offensive to users because it empowers and rewards both users and advertisers. iFramed also seizes on the emotion of an individual’s postings and the branding becomes an implied endorsement unlike current ads which are detached from the users.
iFramed expects that this will lead to exponential growth in valuable content that will be pushed through this new ecosystem via the various social media sites. As specific content becomes popular and viral, users and sponsor will be rewarded accordingly.
iFramed uses a simple business model; half the revenue received by iFramed from advertisers is immediately credited to the users iFramed account. Users can then request payment any time through the iFramed app and are paid in the form of check by mail or prepaid credit card. The minimum payment is $10.
iFramed is attractive to social media users as it enables them to take control of advertising on their accounts. It represents an important evolution from the current ad model where users are becoming more oblivious and detached from the advertising they are presented with, and towards a model where they are both engaged and empowered. Users have long resented the fact that social media sites are earning huge profits from their content and receiving nothing tangible back. Recent research shows that social media users want to share in the wealth created by their content. The iFramed ecosystem and its app allows for that sharing of wealth and provides advertisers with a way to easily and rapidly promote their brand or message on the Internet and monitor the results in real time. Users also have the option to insert a QR scan code on the content. The codes are scanable by any other iFramed app user and both the viewer and the poster receive bonus credit. iFramed can track scanning providing additional data on who has posted and who has seen the content.
For advertisers, iFramed provides the opportunity for their messages to become viral on social media in only few minutes. Users who post pictures or videos on their smartphone select the social media site(s) they want to post on, choose an advertiser’s campaign, add comments and all is uploaded to their selected social media accounts in real-time. Users can post to one or several of their social media accounts at the same time. Furthermore users can indicate if content is specifically relevant to an advertiser’s campaign for additional credit. Relevance can be for example, a photo containing the advertiser’s product. Advertisers can opt to have content reviewed by iFramed for campaign relevance or general appropriateness. This occurs with minimal time delay.
iFramed is simple and effective for advertisers. Advertisers can develop and change their own campaign in minutes using a powerful back office interface including the ability to set spending limits and campaign parameters. Advertisers are given full flexibility including how they want to target their campaign. They can choose parameters which include geographical location, specific target audience and other demographics. And all campaign results can be monitored in real time.
iFramed also has several automatized systems to monitor where the content has been subsequently posted and the survivability of the links. iFramed messages have a long life, while traditional Internet ads last a few seconds and have to be repeated, iFramed assisted social media posted messages last for years while embedded in the content. Therefore campaigns monitor who and how many other people are viewing and where they are located, providing even more data to the advertiser.
Which advertisers are ultimately presented to a specific user is based on the geo-location and the advanced specific demographic information and sorted by suggested sponsors, top payers per post or simply user’s favorites. Therefore the sponsor options are very specific to each iFramed user. iFramed provides highly accurate and valuable user information to the advertiser as the redemption process necessitates the collection of accurate data from the user.
iFramed also has an Auto-Ad™ system where users can authorized specific advertisers to post content on their social media account and for which they receive additional rewards. When enabled by the user, the content (a graphic or video) is automatically pushed onto the sites at a pre-determined time and for a pre-determined period of time – and all with the user’s personalized iFramed app. This means an advertiser can launch a message that become instantly viral on social media and also provide further credit to the user. This creates a strong and respectful relationship between the users and the advertisers and further capitalizes on the power and credibility of the message through implied endorsement and not as a detached ad or “suggested post”.
iFramed also supports affinity groups and users can choose to support any group that is registered with iFramed such as NGOs, charities, schools, local sports teams and community initiatives. They can donate their iFramed credits automatically and instantly providing these organizations with a new way of quickly raising money. When users choose an affinity group, the iFramed logo is replaced with a logo of the affinity group within advertiser’s campaign.
Investel continues to develop its a global patent portfolio, which claims the benefit of an early priority date of January 3, 2014, in key jurisdictions including, but not limited to, the United States, China, Australia, Japan, India, Canada and throughout Europe.
SVP Corporate Affairs
IFRAMED CANADA Ltd.
Michael Eric Schmidt (firstname.lastname@example.org)
Jenna Trevor-Deutsch, Director Public Relations
Tel: 604-398-5000 ext: 109